Clayton Yes!

  • Branding

Clayton Youth Enrichment Services was looking to rebrand. We explored a variety of concepts and solutions to bring a new light to their logo. Below are the initial concept rounds and thought process.

LENDING A HELPING HAND TO THE COMMUNITY
This logo lends its self to the motion of actively reaching out and helping community members. Clayton is taking the active approach to provide childred after hours enriching activites.

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MAKE IT WHAT YOU WILL
This concept brings the logo to life by providing a framework for children and the brand to utilize the logo for any application or express the creative nature of the enrichment program.

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WELL ROUNDED YOUTH SERVICES
Clayton YES! provides a wide array of services for their memebers. This logo conveys the rounded activities with the C as a mark. Accompanying the mark is a set of icons that relate back to one of their core acronyms ‘STEAM’.

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ALPHABET SOUP
Kids love to be active and explore. This logo combines the active nature in a playful fashion while learning which is attributed to soup.

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ADDITIONAL SKETCHES
Kids love to be active and explore. This logo combines the active nature in a playful fashion while learning which is attributed to soup.

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